Privacy Policy

Last updated: 12th November 2026

Blue Print Photography (“the Studio”, “we”, “us”) is a family portrait studio in Kew East, Melbourne. We respect your privacy and handle your personal information with the same care we give your portraits.

This policy explains what personal information we collect through our website and when you book with us, why we collect it, how we look after it, and the choices you have. We follow the Australian Privacy Principles in the Privacy Act 1988 (Cth) as our standard of care.

By using our website or contacting us, you agree to us handling your information as described here.

1. The personal information we collect

We only ask for what we need to reply to you, plan your session and create your artwork.

When you send an enquiry through our contact form:

  • your name
  • your email address
  • your phone number, if you choose to give it
  • anything you tell us about your family, such as names, ages and what you hope to create
  • how you heard about us

When you book a session or order artwork:

  • your postal or delivery address
  • the names, and sometimes ages, of family members and pets coming to your session
  • details that help us plan, such as preferred dates, wall sizes, room photos you share and artwork choices
  • payment details needed to process your retainer, deposit and balance
  • the photographs we create of you and your family

When you visit our website: basic technical information such as your device, browser, pages visited and approximate location. See section 6.

You can contact us without giving your real name, but we will need your name and contact details to book a session.

Please only tell us about other people, such as your partner or children, if you have their permission or are their parent or guardian.

2. How we collect it

We collect most information directly from you, when you:

  • send an enquiry through our website contact form
  • email, phone or message us, including through Instagram or Facebook
  • book a session, attend your session and your viewing appointment
  • place an artwork order or buy a gift certificate

Sometimes we receive your details from someone else, for example when a friend or family member buys you a gift certificate or recommends us. If that happens, we will only use your details to contact you about that gift or recommendation.

3. How we use your information

We use your information to:

  • reply to your enquiry and talk through the portrait experience
  • book, plan and prepare your session
  • run your session, edit your portraits and present them at your viewing appointment
  • process your order, payments and delivery
  • work with our print and framing suppliers to make your artwork
  • keep records we need for tax, accounting and legal reasons
  • understand how people find us, using your answer to “How did you hear about us”
  • improve our website and services
  • send you occasional news or offers, only if you have agreed (see section 8)

We will not use your information for any other purpose unless you agree, or the law requires or allows it.

4. Your photographs

Portraits of you and your family are personal information, and we treat them that way.

Keeping your portraits private. Your portraits are shown to you for the first time at your private viewing appointment. We do not post online galleries or send previews ahead of time.

Our portfolio, website and social media. We may occasionally feature images from your session on our website, social media or in our portfolio, as set out in our Terms & Conditions. If you would rather we didn’t, tell us in writing before your session and we will keep your family’s photos out of anything public. You can also ask us to remove an image later and we will take it down from our website and social media accounts.

Children. When we share images that include children, we never publish their full names, school, or where you live, and we do not tag locations that could identify your home.

Social media platforms. Once an image is posted on Instagram or Facebook, those platforms’ own privacy policies also apply to it.

Sharing your images. We do not give your images to anyone else unless you have told us in writing that it’s okay, apart from our print and framing suppliers who need them to make your artwork.

How long we keep them. Images you order are kept on our server backup so we can help with reorders, although very old files are not always retrievable. Images you do not order are deleted from our system 8 weeks after your viewing appointment.

5. Who we share your information with

We never sell, rent or trade your personal information. We only share it with trusted businesses that help us run the Studio, and only what they need to do their job:

  • Website hosting: our website is hosted by Hostingbay. Contact form messages are emailed straight to us and are not stored on our website.
  • Email: Microsoft 365, which holds our email, including your enquiry.
  • Payments: Stripe processes card payments. We do not store your full card details.
  • Print and framing suppliers: they receive your chosen images and order details to make your artwork, and your delivery address where they deliver it.
  • Website analytics: Google Analytics, which tells us how visitors use our site (see section 6).
  • Professional advisers: our accountant or lawyer, where needed.

We may also share information if the law requires it, or to protect someone’s safety.

Overseas storage. Some of these providers, such as Google and Meta (Instagram and Facebook), may store information on servers outside Australia, including in the United States. We choose reputable providers with strong security and privacy practices.

6. Cookies and website data

Cookies are small files a website saves in your browser. Our website uses a small number of them:

  • Essential cookies that help the website work properly and securely.
  • Analytics cookies from Google Analytics, which tell us which pages are visited, how long people stay and how they found us. This information is collected in a way that does not identify you personally.

We do not use advertising or tracking cookies to follow you around the internet.

You can block or delete cookies in your browser settings, and you can opt out of Google Analytics with the Google Analytics opt-out browser add-on. The website will still work if you do.

Our website links to Instagram and Facebook. When you visit those sites, their own privacy policies and cookies apply.

7. How we store and protect your information

We take reasonable steps to protect your information from loss, misuse and unauthorised access. These include:

  • a secure (https) website, so your contact form message is encrypted on its way to us
  • password-protected computers, email and storage, with access limited to the Studio
  • secure backups of ordered images
  • deleting or destroying information we no longer need

No system is completely secure, but if a data breach is ever likely to cause you serious harm, we will tell you as soon as we can and explain what we are doing about it.

How long we keep information:

  • Enquiries that don’t lead to a booking: deleted within 2 months of our last contact.
  • Client and booking records: kept for 5 years after your order, as Australian tax law requires.
  • Your photographs: see section 4.

8. Marketing and your choices

Sending us an enquiry does not sign you up to a mailing list.

We will only send you news, offers or reminders, such as an invitation to update your family portrait, if you have agreed to hear from us. Every marketing email includes an easy way to unsubscribe, or you can simply reply and ask us to stop. We will update our records promptly.

We will still contact you about any booking or order you have with us.

9. Accessing, correcting or deleting your information

You can ask us at any time to:

  • see the personal information we hold about you
  • correct anything that is wrong or out of date
  • delete your information, or remove an image from our website or social media

Just email or call us using the details below. We will respond within 30 days and there is no charge. If there is a reason we cannot do what you ask, for example because we must keep a record for tax purposes, we will explain why.

10. Questions and complaints

If you have a question or concern about how we have handled your information, please contact us first. We will look into it and reply within 30 days.

If you are not happy with our response, you can contact the Office of the Australian Information Commissioner (OAIC).

11. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.

12. Contact us

Blue Print Photography
Kew East, Melbourne, Victoria

Email: chris@blueprintphoto.com.au
Phone: 0411 047 342

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